Guiness World Record for most t-shirts worn at one time

Although this is old news I think it is still worth discussing. Matt Mcallister, a radio personality, entered into the Guiness Book by wearing 155 t-shirts at the same time. This video left me in awe and with an endless list of questions. Then a new record holder arrived on the scene. Pierre Pag from Montreal showed us in his video that he is the true champ with 160 custom t-shirts stretched onto his body. These stunts encouraged another individual to attempt breaking the world record for the most socks on one foot. Where did these competions origionate? I am assuming in a very cold climate. Nonetheless we find them entertaining and are eagerly awaiting the next t-shirt champ!